The bad news is that every time I see progress, work suddenly stops. It’s like that nightmare you have when you keep trying to call someone on your cell phone and keep dialing the wrong number … very, VERY frustrating!! I feel trapped. I can’t do anything to get us across the finish line faster. Look at the date! Ouch! I don’t think I’ve seen a project of this size take this long. Thank God it’s January and the volume we’re missing isn’t the same as the summer. Nonetheless, this really hurts at a time of year when cash is so precious….
But the good news is really, really good! The store is coming to life and it’s going to be a very, very cool concept. Terri Lynn and her team have created another context for us to do great things. Matthew and Shannon will have a stage like no other in town to do their thing. It’s going to be a perfect stage to tell the Washington wine story … and to be selling locally made food. If we execute the plan well, only good things can happen.
And the other good news is that we had our second Urban Wine Tour, complete with paying customers and vastly improved work by the guides and our wine makers. We’re still working out the script and timing.This tour will actually rival the chocolate tour for fun and education! In fact, it’s even more educational than its sister chocolate tour, a fact not lost on our guests last Saturday. After one stop, I thanked one of our guests for coming on our “beta” tour and he responded that this tour “has been much more worthwhile than the tours he’d experienced in Napa, Walla Walla, or Woodinville”. Now THAT’S really good news!! Now we have to just figure out how to get the word out to the rest of the world.
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